“Clean, Friendly, Profitable”? Tourism and the Tourism Industry in Varna, Bulgaria

AutorIn
Carla Bethmann

Verlag
Berlin: LIT

Jahr der Veröffentlichung
2013

ISBN
978-3-643-90491-1

OPAC

Abstract
Popular with holidaymakers since the 1960s, the Varna region of Bulgaria’s Black Sea coast was considered a highly desirable vacation spot within the Eastern Bloc. Since the 1990s, the region has been increasingly integrated into the global tourism market as a mass tourism destination. This book is an ethnographic study of the transformation of Varna’s tourism industry after the collapse of socialism. It examines the impact of changing tourist flows on the region and its population, addressing wider issues such as the social and economic contours of postsocialist transformation in Varna, growing stratification within Bulgarian society, and the re-shaping of Bulgarian national identity between “Europe” and the “Orient”.